What Tom Can Do For You

With more than 35 years of experience in HVAC sales, sales management, marketing and consulting, Tom Piscitelli has a wealth of front-line business expertise. He has developed his sales talents by working with major manufacturers, distributors, contractors, builders and utilities. Thousands have tapped into Piscitelli’s deep industry knowledge utilizing his services, which include:

• Live Training for Contractors
• Live Training for Distributors and Manufacturers
• Consulting Services
• Online Training
• DVD / CD / Other Sales Performance Improvement Products
• Free Sales Tools

---

IN HOME SELLING AIN’T WHAT IT USED TO BE

by Tom Piscitelli
During a recent interview on HVACTV.com, three of us were asked, “How can our industry reach the millions of existing homeowners with the breaking news about the new products and services we have to offer?” Most of us would readily arrive at the opinion that we need to get contractors and manufacturers to advertise more. Sure that works, but to really have impact, to really create consumer demand, we’d have to spend millions of dollars — money our slim-margin industry just doesn’t have.
Read more