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An Exciting New Counter Sales Training Offering for Wholesalers

The C.H.O.I.C.E.® program is different from any counter sales training you have experienced before. It is designed to accomplish three goals that are critical to your company’s counter sales success.

Your CSR’s (counter sales reps) will…
• Be more motivated, and have a greater sense of their role as professional sales people.
• Understand their role in differentiating your company in a value-added way from all the other wholesalers.
• Have the confidence and communication skills needed to be effective at greeting the customer, asking probing questions, explaining product benefits, offering add-on/upgrade solutions and asking for an order!

In a one-day program we use simple models like our “Hi-Why-Bye” model to teach your CSR’s the why and how of really engaging the customer during the greeting phase, the needs analysis phase, and the closing phase.

The C.H.O.I.C.E.® model gives them the confidence and skills needed to suggest add-ons, upgrades and alternatives to increase sales and increase customer satisfaction. At each phase we use role play to help assure immediate transfer of new skills to the job.