This is the ultimate, intensive, hands-on sales training course for sales persons, selling service technicians, owners, sales managers and anyone else who wants to better understand how to “give the customer what they want”. Every graduate of this program will immediately produce better sales and profit results.

The 4-day course includes lecture, workshop, homework, group team practice, videotaped role-play and positive, behavior-reinforcing feedback with a maximum student-to-teacher ratio of 8:1.

The course material includes the all-new System Selling with T.R.U.S.T.® curriculum. As the name implies, the focus is on recognizing the critical importance of developing and maintaining a value-added relationship with the customer, and building that relationship with proven sales processes and tools. The graduate will leave the 4-day experience with new-found confidence and skills, enabling him or her to increase close rates, sell at higher prices and sell at higher margins.

In addition to these basic sales tools, other critical topics are covered including DayOne™ Marketing for Lead generation, Communication in Selling, DiSC Behavior Profiling, EPA’s Energy Star Program, Pricing For a Profit, Repair and Replace Analysis, Estimating Energy Savings, Selling to Women, Benefit Selling, Partnering With the Technician and much more.

Each of these topics addresses the specific needs of the Replacement-Upgrade HVAC Dealer. They provide the tools and know-how that give them the edge they need to gain the sale over the competition. We believe this to be the best HVAC contractor sales training program offered.