Jun 15, 2011 | Sales, TRUST PRO Online
Computing in the clouds? Well, why not? We’ve been hearing about bits and bytes, RAM and ROM, gigs and Gb’s for years and for most of us those things were in the “clouds”! If you haven’t heard of “cloud computing” you’re going to…and quickly. Starting now. Up...
Jun 7, 2011 | Sales, Weatherization
The average home has the equivalent of 2-foot square hole in the ceiling from recessed lights that allow warm air to leak out through the attic. That can account for anywhere from one-quarter to one-third of your annual heating expense! I am frequently asked what...
Jun 2, 2011 | HVAC, Sales
Gen Y are approximately 19-28 and, because they are “newer”, there is less known about how to sell to them than the older generations. They are among the most comfortable of all groups with technology and most actually expect it. They are among the most active social...
Jun 1, 2011 | HVAC, Sales
Finally there is a video demonstration of the best-practices of the best-in-class service and maintenance technicians who consistently create the highest customer satisfaction AND produce the best sales results with service agreements, accessory/enhancement, generate...
May 26, 2011 | HVAC, Sales
Flight controller, drill instructor, traffic cop, mental health counselor…welcome to the word of the HVAC dispatcher. Anxious customers, impatient customers, angry customers (the happy ones rarely call) not to mention the varying moods of technicians, comfort advisors...
May 23, 2011 | HVAC, Sales
The Gen X’ers are between 29 and 43 years old. They are accustomed to continuous changes in a technological world and assume nothing is permanent. They tend to be a pessimistic group, having watched their parents lose their jobs and careers and accordingly are less...
May 20, 2011 | HVAC, Marketing, Sales
Every one of you reading this knows that placing yard signs is good in growing top-of-the-mind awareness and generating neighborhood sales leads. And yet I’ll wager that maybe 1 in 500 contractors consistently does it. There are probably lots of “good” reasons why you...
May 16, 2011 | HVAC, Sales
Yak yak yak yak yak yak yak yak… Yep, that’s what we do. Sales people are so excited about their product or service, so conscious as coming across as the expert, so determined to make the sale that we end up drowning them with a torrent of information thinking this is...
